1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
Hello! My name is Robert Martin, and I am a Junior General Business Administration major. I have about 5 years of customer service experience with Chick-fil-A and Publix. I am currently the Director of Training for Chick-fil-A in Lake City, FL. I have a passion for customer service and human resources, and with my training experience in these areas, I find myself to be very proficient in these areas. I hope to continue in the customer service management industry after college, and continue to make a difference in this area of businesses. If I was to start this business, this would be a huge part of my life. I would be able to do the specific thing that I am passionate about for a living, and that would be amazing.
2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
I am offering an outside service that comes in to train employees of businesses in customer service and hospitality. This would include group classes as well as one on one training with each employee. We would come in and put special focus on hospitality and customer service, training employees to understand and use these concepts more effectively on the job. We would focus on helping businesses increase their customer satisfaction statistics, as customer service has a huge effect on overall satisfaction for customers. Our biggest point with those we are training would be to see customers as guests, not as customers.
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
My customers would mainly consist of businesses that need their employees trained in customer service. This would be restaurants, grocery stores, big box stores, and any other retail establishment that deals with customers. It would tend to be newer businesses that would have a higher need for this service, as their managers are not as experienced in training. Businesses with higher turnover percentages would also be a higher need customer, as they have more employees to train in shorter periods of time.
4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.
Many businesses struggle with training and keeping friendly employees. By using this service they would be relying on us, the customer service professionals, to train their employees in this highly important area of retail business. The would use us because we know what we are doing, and we put special emphasis on this area, making our training more effective.
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
Because of my experience that is specifically in customer service training, as well as my business degree, I have specific qualifications to be able to balance the importance of customer service with the fundamentals of running a business. My service is exclusively customer service training, setting us apart from anyone else, as we will put special focus solely on this area of the business.
I feel that all of these elements fit together very well. The experience that I have going into this business sets me apart and qualifies me well to serve the specific businesses that I mentioned above. I do believe that starting this business could be difficult, as it would take a lot of marketing to get this service in front of business owners. This would be a new concept to many, and may not be accepted by all. However, I do believe there is potential here, and it could have an effect in this area of business, if I could get it going.
Hello Robert, good job with this post! I like that you keep showing more and more interest in your idea. I thoroughly enjoyed reading your idea napkin. It’s really interesting that you’re already working in this area so its needless to say that you have the experience you need. It seems that you would be absolutely prepared if you were to start this business. Great job!
ReplyDeleteHey Robert,
ReplyDeleteI really enjoyed reading your napkin idea blog post. I really liked how you explained everything that you discussed in this post. I think that your idea that you chose for this is such a great idea. Since you explained it in detail it made me want to keep reading. Overall you did an awesome job writing and formatting this blog post.
You come across very passionate about your idea, which makes me want to keep reading. I like how you have experience in this field because it shows not only how you came up with the problem, but how you have hands on experience working to fix the problem. I think it is also important that you recognized the hardships with starting this business, it showed that you are not too biased about your idea. Great job, I really liked this post.
ReplyDeleteHey Robert, this is a really interesting idea. I liked the way you fleshed it out using the format we were given to complete this assignment with. I would explain a little bit more on the "why they care" section, since the value proposition of your idea is going to be stronger overall by a deeper explanation into why a customer should have it. Great work!
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